Negative Frame Productions is a London-based production and post-production team who specialise in turning high-pressure sporting moments into cinematic, human stories.

We've spent the last decade on the ground at the world's biggest events – FIFA World Cups, UEFA tournaments, Rugby World Cups, Olympic and Paralympic Games, Formula 1 and more – helping rights holders, broadcasters and brands cut through the noise with content that actually gets watched.

We are a tight, senior-led team of producers, directors and editors who've led units across multiple locations, time zones and cultures. We're calm under pressure, light on ego and heavy on detail – from logistics and access to how a story will land with fans on their phones at 7am.

Whether you're a global federation, a national governing body, a club or a charity that needs to be seen and heard, we bring the same mix of operational discipline and creative instinct. We care about people, pace and tone as much as lenses and lights.

If you need content that feels as alive as the sport itself – and a crew that feels like an easy extension of your team – let's talk.